1. Who are your target audience?
Answer: Be specific on who you want to sell your products/services to.
2. Why your audience need to care about what you are promising?
Answer: Show benefits.
3. What are you promising?
Answer: Show the results your products/services can deliver.
4. How you can help?
Answer: Show technically how your products/services works and produce results.
5. Any other business opportunities your products/services can provide?
Answer: Suggest how they can use your products/services in other ways such as business collaboration.