This is perhaps one of the biggest mistakes (and fatal mistakes) that both new and seasoned email marketers make when running their list campaigns.
While the objective of building email lists is to effectively monetize them, you need to earn the right to send out promotional based emails.
This starts with first building a relationship with your list by offering high quality content, free tools and resources and material that is helpful and well received.
Once you have worked towards connecting with your subscriber base, however, you need to maintain that relationship by focusing on a well balance of solid, high quality content with any promotional emails you send out.
In fact, one way of maximizing open rates and response from your subscriber base is to over‐deliver on quality content even during times when you don’t have a scheduled launch or affiliate program that you are planning to promote.
People tend to notice habits, and if they discover that the only time you seem interested in contacting them is when you have something to sell or promote, you will quickly lose any trust and credibility that you may have earned from your previous communication.
Consider whether your email truly offers value and is written so that it genuinely benefits your subscriber base. If you build a solid relationship and brand with your subscribers, you’ll subsequently build a very responsive and loyal customer base.
Keep this in mind that people will see you as a leader when you are constantly helping them to become better.