List Building Mistake #5: Promoting Irrelevant Products

Make sure that the products and services you are advertising are relevant to your newsletters overall theme or topic.

If your subscriber originally signed up for your newsletter in order to receive information on “cake baking”, they aren’t likely going to be responsive (or impressed) if you begin to send out content relating to “network marketing”.

Keep your emails focused and relevant.

If you end up venturing into a new niche or are interested in exploring other markets, you should work towards creating individual segmented lists for each niche.

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