List Building Mistake #3: Failing to Spilt Test

Split testing squeeze (lead capture) pages is an important element of a successful email marketing campaign.

Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.

One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own.

You can sign up for a free account at:

http://www.google.com/analytics/

When split testing, start with only one element at a time. For example, if you change the headline on your squeeze page, leave everything else in its original state until you determine whether tweaking your headline helps with conversion rates.

Since you are split testing different layouts and overall structure, you don’t have to get it right the first time, as long as you consistently work to tweak your copy until you are able to significantly maximize conversion rates.

Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt‐in box frame, or summary of your offer.

Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes.

Google’s Website Optimizer tool will provide with enough information to be able to quickly analyze and evaluate your progress.

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