List Building Mistake #2: Poorly Structured Lead Capture (Squeeze) Page

One of the most important elements of a successful email marketing campaign begins with a well-constructed lead capture (squeeze) page.

Your squeeze page is the ‘doorway’ into your mailing list system and if it fails to convert visitors into subscribers, you will struggle to build your lists. Your squeeze page needs to be very clean and simple.

You want people who visit your website to be given ONE option only; to subscribe to your newsletter.

If you give your visitors too many choices, they might choose to leave without doing anything.

This means that you need to minimize any external links, and really emphasis your opt-in form.

You also want to limit the graphics that you use on your squeeze page, so that it loads quickly and doesn’t distract your visitor from your objective; getting them on your mailing list.

In order to create an effective squeeze page that encourages visitors into subscribing to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise. Preferably in point form.

Make sure they understand ‘what is in it for them’, and what you are offering that will assist them (remember, solve a problem, address an issue, offer a way to save time, money, relationships, etc).

When creating the body content for your squeeze page, consider underlining or colorizing important information so that you can draw attention to the areas of your squeeze page that you want your website visitors to pay special attention to.

Savvy marketers feature free stuff on their squeeze pages that provide a special offer in exchange for a visitor subscribing to their lists.

You could offer:
  • Free Report
  • Free Ebooks
  • Free Designs or Templates
  • Free Graphic Packages
  • Free Video Guides
  • Free Tutorials
  • Free Sample Chapter (from a paid product)
  • Free e-Courses, Newsletter, Magazine
This a very effective method of building your list, however you need to make sure that whatever you decide to offer is directly targeted towards your niche market.

Make sure that your squeeze page looks professional with a clean template and simple layout. If you aren’t familiar with HTML and editing code, you will find it easier to purchase a pre-designed squeeze page template that you can easily edit and customize to suit your needs.

Here's a resource worth checking out:

Hot Video Squeeze Templates

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