One of the most important steps you’ll ever take as home business owner is in choosing to power your mailing lists by establishing an account with a professional mailing list or autoresponder provider.
There are many different reasons why setting up a remotely hosted autoresponder account is important, including:
1. Increased Deliverability
There is no point in spending time crafting a high quality broadcast or email if no one is able to receive it.
By setting up your mailing list with an experience autoresponder service team, you can rest assured that your emails will make it to your subscribers' inbox.
It’s their job to maximize deliverability rates and help you connect to your subscriber base quickly and easily.
Professional autoresponder providers typically offer a quick “email check” prior to sending out your email that will analyze your mailing and determine whether it’s likely to be filtered by anti-spam tools. This enables you to quickly edit your email so that it is far more likely to be processed into your recipient’s inbox.
2. Safeguarding Your Mailing Lists
Professional mailing list and autoresponder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible.
This is extremely important, because the last thing you would want to do is spend the time and energy developing a massive list of subscribers, only to lose it all.
Your mailing list and autoresponder service provider will also handle all requests to unsubscribe, helps you comply with CanSpam regulations.
Autoresponder service provides you with the ability to write as many newsletter messages as you wish, and set up the dates and times when you want them to be published.
This means that you can write all of your "timeless" messages at once and have them trickle out to your subscribers on specific dates.
Avoid crafting messages that will be irrelevant over time.
3. Important Features
If you are interested in maximizing your open rate and overall response rates, you need to utilize the different features available within your mailing list and autoresponder account including your average open rate, opt-out rate, response rate and whether any complaints have been sent in regarding your recent mailing.
Keeping a pulse on your subscriber base and how well they response to your broadcasts will help you improve your mailings and tailor your campaigns so that they directly communicate with those who have subscribed to your lists.
You can review detailed statistics for your entire newsletter by logging into your mailing list and autoresponder administration panel (most services should offer enhanced features, some with the option to upgrade for access to advanced tools)
IMPORTANT NOTE: It is quite difficult to switch mailing list and autoresponder providers once you have etasblished a mailing list as your subscribers will have to re-subscribe to your new list.
Keep this in mind when you begin building your lists and choose to create an account with a reputable autoresponder company right from the start.
Here's a very popular autoresponder: