03 January 2010

Mike CJ Interview - Owner of Mikeslife.org and Co-author of Beyond Blogging

Today, I'm very pleased to have Mike CJ here with us.

Mike is the author of Mike's Life, and blogs about his journey from Hong Kong to the Canary Islands, via Britain. As a professional blogger and author, he has a vision of connecting bloggers with the lifestyle of their dreams.

Hi Mike, great to have you here, could you tell us how you make your living and how long have you been in this industry?

I started blogging in 2008. My wife and I went into it together, with the idea that we would create two blogs and generate two full time, sustainable incomes from blogging. My blog is designed to help other people do the same, and hers is a travel / location blog focused on the island we live on.

I'm very happy to say we succeeded in our aim within six months. Our income on the travel blog comes from affiliate promotions and direct advertising, which is now proving to be quite lucrative, as the blog traffic has grown. And on Mike's Life the income comes from a few affiliate products, but mainly my own.

I also spent the latter part of last year writing Beyond Blogging, which launched on 28th December and has been hugely successful. My co-author on that project was Nathan Hangen.

If you are given the chance to go back in time, what is the single mistake you will not commit again?

The single biggest mistake I made was not starting off with Aweber as my email list provider. I started with a freebie service, and once I'd finally realized I needed an option with autoresponders and good deliverability, I switched. But I lost half of my early sign ups in the process.

Your email subscriber list is the most engaged potential client you have, and I've just witnessed that. When we launched the Beyond Blogging book we gave our own subscribers the chance to buy it 24 hours before the rest of the world. The percentage who took that offer up was 5 times greater than we had with general readers.

So my advice - start an email list, with a professional provider the day you start your blog and live with the expense - it'll pay you back the first time you promote an affiliate or your own product.

What do you think is the biggest problem that new bloggers are facing in the "Make Money from Blogging" niche and how can they overcome it?

I think the biggest problem is the cost of entry into the niche - zero. So many people seem to think you can knock up a website, plaster it with adverts for affiliate products and sit back and watch the cash come in. And when they inevitably fail, they tell the world that you can't make a decent living online!

It isn't like that. I took me three months of working over 100 hours a week to break even. Then another three months of doing the same until I was able to draw a "living wage" from the business. To put it into perspective, my wife wrote nearly 1800 posts on her blog in the first year, and then suddenly, in month nine, people started contacting us to ask to advertise.

It's a great business, and becomes really quite rewarding after a year, but you have to put that work into it, day in and day out. It simply isn't a get rich quick scheme. It's like any other business - you have to work hard for every reader, every subscriber and then sell them stuff that's great value to build their trust. The beauty is that if you do that, you will develop a business that earns you income while you sleep.

What is your favorite revenue stream? Why?


Selling my own products - because the margin is high. My Beginner's Guide to Twitter just sells, every single week, in decent numbers now. I wrote it six months ago, did all the work then, and every morning I get emails telling me I've sold more copies overnight. And it's the same with The Beginner's Guide to Blogging.

I love them because the work is all done, bar the occasional update, and they truly represent a residual income.

It's too early to say with Beyond Blogging - it launched in huge numbers, but as I write this it's only been on the market for 4 days, so we'll see what happens once the initial rush has settled down.

If you can use only one traffic generation technique, what would it be?

Twitter has been very successful for me - I love it, and it brings me a lot of traffic. You'll find me there @mikecj.

You mentioned that you are the co-author of the smash hit book
Beyond Blogging - Would you like to tell us why is it a "must-have"?

Two reasons it's a must-have:

1. It's just a darn good read! Even if you have no interest in blogging, the stories we tell of the 15 biggest bloggers in the world are fascinating. How Pete Cashmore from Mashable built his empire from a back room in his parent's house. How Darren Rowse from Problogger needed a real push from his wife to actually go full-time as a blogger. Each has a great back story, that's worth reading.

2. If you are a blogger, the book will help you to understand what you should be doing, and what direction you should be taking. It comes with a workbook, which prompts you with all the right questions to create your objectives for taking your blog to the next level.

Thank you very much for the interview, do you have any final words of wisdom that you would like to share with us?

Thank you for the chance to talk to your readers. Rather than my words of wisdom, I'll leave you with the five steps we distilled from the bloggers we interviewed for the book:

  • Find your passion
  • Build a platform
  • Build a tribe
  • Sell them something
  • Expand your game
If you need more, then buy the book Beyond Blogging!  :)


Right, Mike is my fellow charter member of ProBlogger.Community and he has only started blogging last year. But he has quickly distinguished himself by having a huge passion for helping and teaching others.

If you like to know more about Mike, just head over to his blog - Mike's Life | Life Can Get Better!

blog comments powered by Disqus

Send Me Free Updates Via Email

Enter your email address:

Delivered by FeedBurner

Subscribe to Our Free Newsletter

Entrepreneur Interviews

"Learn from others' experience. We don't have time to experience all by ourselves." - Louis (ProfitsMasterPlan.com)

Learn Real Life Lessons About Business >>

The Success Principles of Business

"The key to Success: 100% focus on helping others to do better." ~ Louis (ProfitsMasterPlan.com).


"Being unique is not about creating something new. It's about adapting what's already there for new times, new audiences, and new media. There's nothing new under the sun... except a fresh perspective." ~ Brian Clark.


"Capture a Small Slice of a Big Pie." ~ Anik Singal.


"Instead of criticising, blaming anything and everything, you should be asking yourself: 'How do I make it work?' " ~ Louis (ProfitsMasterPlan.com).


"Content is King, Connection is Queen".


"Time is your most valuable resource".


"Once you understand the concepts of Online Marketing, you can literally promote and market any type of business." ~ Louis (ProfitsMasterPlan.com).


"Solutions = Sales".


"The 2 Key Factors of Perfect Business are Leverage and Recurring Sales" ~ Louis (ProfitsMasterPlan.com)

"If you can't make a sale, make a friend" ~ BK Boreyko.

"The first law of expansion is 'order'.

For something to grow, it needs system.

Look at a flower, cut an orange, check the symmetry of a tree or a beehive.

There is discipline.

Nature keeps what is essential and gets rid of the garbage. It's called organisation." ~ Andrew Matthews.


"The Big 3 Mega-Niches: Health & Fitness, Dating & Relationships and Business & Money." ~ Eben Pagan.


"Entrepreneurs Relief People from their 'Pain' and Fulfill their Desire". ~ Louis (ProfitsMasterPlan.com).


"Whenever there is "Pain", there is Opportunity."


"Keep implementing things that brings success." ~ Louis (ProfitsMasterPlan.com).


"You don't find customers for your products. You find products for your customers." ~ Seth Godin.


"Focus on Helping Your Prospects, Not Selling". ~ Louis (ProfitsMasterPlan.com).


"More Action You Take, Leads To More Experience, Leads To More Ability, Leads To More Wealth." ~ Louis (ProfitsMasterPlan.com).


"When You Love What You Do, You’ll Never Work Another Day In Your Life…"


"Effective Marketing + Valuable Product + Good Relationship Building = Repeated Sales."


"Taking Consistent Action is really the only way you’re going to find any Success." ~ Louis (ProfitsMasterPlan.com).


"Find a Huge Expanding Market and Offer Unique Consumable Product/Service (Repeat Business)." ~ Dr Charles King.


"Wealth is Hidden From Those Who Must Do It All Themselves, Wealth Exposes Itself to Those Patient Enough to Train Others." ~ Tim Sales.


"Start Leveraging by Educating, Empowering, Enlightening and Entertaining Others." ~ Louis (ProfitsMasterPlan.com).


“I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.” ~ John D. Rockefeller.


"Think like a Buyer." ~ Louis (ProfitsMasterPlan.com).


"Sell 'Benefits' and 'End Results'." ~ Louis (ProfitsMasterPlan.com).


"It's All About Results™" ~ Google Adwords.


"What you focus on, Expands." ~ Andrew Matthews.


"Before you think of making money, ask yourself what you have to offer and people are willing to pay for it." ~ Louis (ProfitsMasterPlan.com).


"Stop asking 'Why' and Start asking 'How' to get what you want." ~ Louis (ProfitsMasterPlan.com).


"Take the Right Action Now and Do it like a Master." ~ Louis (ProfitsMasterPlan.com).


"People like to buy; they don’t like to be sold to."


"People like to buy from people they know, trust and like."


"Nothing in the world can take the place of persistence.

Talent will not; Nothing is more common than unsuccessful people with talent.

Genius will not; unrewarded genius is almost a proverb.

Education will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent." ~ Calvin Coolidge, Past President of the United States.

Labels

Online Marketing and Traffic Generation ( 136 ) Business Ideas and Advice ( 42 ) Technical and Online Tools ( 40 ) Entrepreneur Interviews ( 21 ) Partnership and Collaboration ( 16 ) One Minute Advice ( 14 ) List Building ( 13 ) Social Media ( 13 ) Success Mindset ( 12 ) Women Entrepreneurs ( 8 ) Network Marketing ( 7 ) Product Development and Content Creation ( 6 ) Business Automation ( 5 ) Presentation and Communication ( 5 ) Facebook Marketing ( 4 ) Affiliate Marketing ( 3 ) Branding and Positioning ( 3 ) General ( 3 ) Niche Market Research ( 3 ) Wordpress Plugin ( 3 ) Affiliate Programs ( 2 ) Business Directory ( 2 ) Designing Your Business Blog To Reach A Profitable Market Tutorial ( 2 ) Online Video Marketing ( 2 ) Wealth Creation and Management ( 2 ) app business ( 2 ) landing page ( 2 ) AdSense ( 1 ) Glossary ( 1 ) Images ( 1 ) Legal ( 1 ) List Building Automation ( 1 ) List Building Software ( 1 ) List Building Tools ( 1 ) One Minute Inspiration ( 1 ) Passive Income ( 1 ) Productivity ( 1 ) app builder ( 1 ) app business plan ( 1 ) app maker ( 1 ) apps ( 1 ) brand awareness ( 1 ) business wordpress theme ( 1 ) create wordpress theme ( 1 ) facebook marketing software ( 1 ) get profits fast ( 1 ) how to make apps ( 1 ) http://ptinstant.com ( 1 ) instant capture page ( 1 ) lock content ( 1 ) marketing page ( 1 ) membership sites ( 1 ) mobile app templates ( 1 ) mobile apps ( 1 ) mobile apps training course ( 1 ) new themes ( 1 ) premium wordpress theme ( 1 ) pt instant ( 1 ) simple wordpress theme ( 1 ) squeeze page design ( 1 ) squeeze page examples ( 1 ) squeeze page templates ( 1 ) studiopress themes ( 1 ) traffic generation methods ( 1 ) traffic generation software ( 1 ) traffic generation tips ( 1 ) traffic generation wordpress plugin ( 1 ) video squeeze page ( 1 ) viral traffic wordpress plugin ( 1 ) wordpress premium themes ( 1 ) wordpress theme ( 1 )

Subscribe To My Podcast

Be My Next Cool Friend

Subscribe for blog updates

Enter your email address:

Delivered by FeedBurner

Your information will not be shared with any third party.