An auto-responder is a web-based software that sends out a series of emails to people who sign up to your newsletter or email course.
A successful website or blog makes a point to convert as many visitors to frequent readers as possible.
This involves some kind of subscription system that automatically informs readers whenever new content is posted, or emails them whenever you have information you would like to share.
This means that you can keep in contact with your subscribers or customers so that you can inform them on any new product or service and make sales.
Have you heard this before: "The money is in the list".
This is the real secret to profitable business online ...
Most business owners use automatic and continuous online email marketing service to send pre-planned email messages to all subscribers.
It's called the autoresponder sequence.
Normally, business owners will send traffic to their website (or more specifically - a squeeze page) or blog to get people to opt-in to their email list.
You may offer something free and useful such as an email course, report, ebook or podcast in exchange for your visitors' email address.
GetResponse and AWeber are outstanding email marketing tools that will help you connect with your readers.
You can start with a free auto-responder but a paid service such as GetResponse and AWeber are recommended for professional image.
AWeber develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world.
Users can access to their website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information.
The whole idea is just start a list.
People who have opted in your list are prospects who have shown interest in what you have to offer.
They are likely to be your customers and hopefully repeated customers.
Sourcing for new customers are important but expanding the market within existing customers are also important.