They provide you with personalized contact to your readers and information about your business that will allow them to empathize and discuss anything about your business.
Appearance reflects the professional level of your business. So choose a template that is uncluttered, interesting and easy to navigate.
Blogging is all about the Readers
Consider who your audience is and who you are writing for.
Think about what you are going to blog about. It’s important to stop and think about your blog purpose, to be honest, without purpose, blogs are pointless.
Write about something that interests you, and that will interest others. Just give your readers what they want. Listen to their feedback and look at what you cares about from their perspective.
Make sure your blog adds something of value to your reader’s life. All they cares about is what your blog can benefits them.
Give them a reason to come back and the simplest way is to ensure you have got a reason for them to want to visit your blog again.
So, from a reader's perspective is your blog going to give your readers quality content that will solve their problems.
"Problem – Solution" is the most common and most responsive way of blogging . You take one common problem and you solve it.
Blog should be an attraction tool to your business and not a over-crowded market place.
You should treat your blog as a marketing project. You are either marketing the content, your business or yourself.
Go light on advertisement on your blog, especially Google Adsense, people want to know your thoughts and views in your industry. They want to know that you actually know what you are talking about and they want to learn, be entertained, not be sold to.
The good thing about Google Adsense is that the ads are displayed based on the content of your blog, so readers only see ads that will likely appeal to them, increasing the chances that they will click on them.
Earnings will vary widely depending on the number of visitors your blog receive. If your blog is very popular you can make a good income from Adsense alone, just don't over do it.
Sometimes less is better.
If you do not want to run ads on your blog, or you're looking for an additional way to earn income from your blog, affiliate marketing is a good way to bring in money.
Find a good balance where you can earn income but not chase off visitors. Make sure your Adsense ads and affiliate links are relevant and not annoying.
Ensure that they do not take up too much space or become the focal point of your blog.
Remember that the main aim of your blog is to bring relevant traffic to your business.
Choosing Your Keywords
Also build some keywords of your business around your blog posts to attract the search engines and gives your readers a "feel" of what your blog is about.
You can use Google Adwords Keyword Tool for your keyword research. Make a list of your keywords and placed them into a spread sheet. This spread sheet will come in handy for future posts.
Once you've got your keywords, you will have an idea of the profitable areas of your niche that you can take advantage of.
You will be able to choose an interesting article for both you to write in and your prospective readers.
Blog Posts Format
Try to use short sentences with bold sub headings because most online readers tend to scan content rather than read it word for word. Short sentences with bold sub headings will help readers know whether the post is of interest to them that they should actually read more.
You can write about products and talk about why you're so passionate about them. You can write about their features, the things that make you want to use them.
You can also upload pictures, podcasts (audio), video – in fact, the more interactive your blog is, without intruding on the experience of the average visitor, the more traffic and comments you will get.
Always be Enthusiastic!
Be enthusiastic in your writing but not over-hype. It’s also important to remember that you're writing for human and not search engine bots.
Strike a balance between the emphasis on keywords and personal touch.
Blogging is about sharing your passion, enthusiasm and experience with others, and to do that, you've got to believe in what you're writing.
"There is little success where there is little laughter." - Andrew Carnegie
Promoting Your Blog
Plan where you want to advertise and approach readers. You will also be able to track down competitors and colleagues in the arena that your blog.
Your blog should contain as much unique information as you can possibly manage. Just remember to give people a reason to read your blog.
Comments on blogs similar to yours or in connection to your business you're an expert in.
Hopefully, generating more traffic based on the links you leave.
Most blogs, when you comment on them, or comment about them and will provide a link back to your blog, with your comment.
These are some of the main traffic generation tools that I suggest you to focus on:
FeedBurner.com is a great way to give your readers the options of signing up to receive your posts by email or subscribe to your blog RSS.
Most people use a lot of the FeedBurner functions, so it's highly recommended that you grab your own account and explore.
Mailing list and Auto-responder
Always ensure that you have got a opt-in form for your visitors to sign up to your mailing list.
Giving them the option to do that will also mean that you have got "the business cards" of your readers so that you can keep in contact with them, they are more likely to sign up if they like what you are blogging.
You can also give your readers freebies such as an eBook, mini eCourse or eNewsletter on your niche to thank them for signing up.
Making your blog popular and growing readership should be one of your primary objectives.
The bottom line is the more relevant readers you have, means the more targeted traffic you have, the more customers you should generate.
What will you do to optimize your blog?