Businesses should use social media to create awareness, build a community and create a good brand.
Social Media is about building a relationship with your clients and prospects. It is not about selling, selling and selling, people use social media to interact and have fun. They are sick and tired of sale offers.
However, if your business has targeted your audience correctly, you managed to create awareness, you have built a community and created a good brand. When your community needs some advice or solution, naturally they will come to you and ask for your solution.
This is where your business can provide value to your community.
Tech Writer Boy via Flickr, Creative Commons
For example, a business that specialize in "Post-Natal Massage", created a group or page on facebook.com on "Massage", created a Twitter account and created a blog. This business creates awareness using these mediums by offering interesting massage tips, posting relevant links, holding contests and giveaways their products related, like "Post-Natal" cream, massage oil etc.
This business responded to questions and participated in conversations with moms and people that are interested in massage. They can also use its social media presence to find people to use their service or products in exchange for their feedback and testimony.
In addition, the community talks about their service and products, and spread their links to their friends who needs this service. This helps to build their brand further.
When someone in the community needs such service or products, who do you think she will look for?
The influence of Social Media is growing everyday and you should leverage on Social Media to grow your business early. Just focus on a few major social media platforms and maximum their features to your advantage.
These are several social media platforms that your business can use:
how to leverage the power of social media now than later.
But remember that relationships first, business second.