The term 'Web 2.0' was coined a few years ago to describe the new interactive internet.
New web technologies allow people to get more involved with websites. Now you can watch videos, post comments, take polls, vote on content, play games, join communities, and much more.
From business perspective, these innovations have been a very good thing, that means that getting people to our websites is no longer a problem!
As you add new content to these sites, the search engines are extremely quick to jump on it, so you get traffic from both people and the search engines very rapidly.
MySpace, YouTube and Facebook are all Web 2.0 sites, that are receiving huge traffic.
Web 2.0 sites have revolutionized the way businesses receive traffic.
Therefore, it is high time to get involved and use Web 2.0 marketing strategies to your advantage.